© 2025 Carlo Saia — Driven by Design, Code & Superpowers.

Senior Web Developer & Designer

I help brands turn ideas into websites and web apps that feel good to use and deliver results you can measure. Clean code, smart design, and performance-first builds—that’s my everyday superpower.

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Biography

I’m Carlo—part developer, part designer. I build websites and apps that look great, load fast, and deliver results you can measure. I care about clean code, simple UX, and creating digital experiences that actually drive growth.

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  • Paul M.
    (2021 – 2025)

    Full-Stack Web Developer

    I led full-stack builds in Laravel with React/Vue, WordPress and Shopify shipping fast, scalable sites and apps. I engineered custom checkouts, member portals, and role-based dashboards with API-first architecture. I connected GHL, HubSpot, and Zoho via REST/webhooks and automated ops with Make/Zapier. Deployments ran on AWS, QA, and SEO/performance baked in.

  • Justin Winsett
    (2019 – 2021)

    Senior WordPress & Shopify Developer

    I delivered Shopify Plus and WooCommerce stores using Liquid/PHP and crafted custom themes and components. I built Laravel/PHP web apps, handled migrations, and pushed performance wins across the stack. I also wired up marketing automations (Zapier/Make/GHL) and shipped pixel-perfect, mobile-first UI from Figma/Webflow/Adobe XD.

  • Freelancing
    ( 2017 — 2019 )

    PHP and WordPress Developer (Custom Themes & Plugins)

    I created ACF-powered, flexible theme systems and interactive JS experiences that captured leads and converted. I implemented schema, caching, and Core Web Vitals improvements, and built custom plugins to sync Mailchimp/HubSpot. Most projects moved from quick wireframes to polished hi-fi designs I coded myself and apart from that worked on developing web apps as well using PHP.

  • Web Agency
    ( 2014 — 2017 )

    Full-Stack Developer & Designer (Laravel + WordPress)

    I built Laravel admin panels, authentication, and CMS tooling, then paired them with custom WordPress themes end-to-end. I launched scalable eCommerce and membership platforms for international clients, balancing design polish with reliable engineering.

  • Performance-Obsessed

    Websites that don’t just look good, but score high on Core Web Vitals and move at the speed of user attention.

  • Conversion-Focused

    Every design choice has intent—user flows, funnels, and layouts engineered to drive measurable growth.

  • Tech-Fluid

    From Laravel stacks to no-code Webflow builds, I use the right tool for the project—not force projects into one framework.

  • Collaborative

    Clear, human communication with teams and clients. I bridge design, dev, and business without the jargon.

Frontend Development

Backend Development

CMS & No-Code Platforms

UI/UX & Visual Design

Automation & Integrations

Performance & Technical SEO

This arsenal isn’t just a list of skills—it’s the firepower I use to build fast, clean, and conversion-focused digital experiences.

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Services

I work with clients who want more than just a website—I help them build digital systems that attract, convert, and grow. From custom builds to no-code solutions, my focus is always on making things fast, simple, and effective. I keep it direct: just clear communication and results that matter.

  • Custom Web Development

    Modern, scalable websites & web apps with Laravel, React/Vue, Node, or WordPress—clean architecture and reusable components.

  • eCommerce Solutions

    Shopify & WooCommerce builds, custom product templates, subscriptions, optimized carts/checkout, and analytics-ready tracking.

  • UI/UX Design

    Research, wireframes, prototypes, and design systems in Figma. Conversion-focused layouts and accessible UI with tasteful micro-interactions.

  • Full-Stack Development

    Database design to polished frontends. Secure auth, role-based dashboards, portals, and custom CMS tooling.

  • API & Automation

    REST/GraphQL integrations, webhooks, CRM/ERP sync, and Make.com/Zapier automations that run while you sleep.

  • No-Code & Web Solutions

    Webflow, Wix, Squarespace, Duda, Kajabi, ClickFunnels, GHL, Thinkific, Unbounce—rapid builds with custom code where it matters.

  • Performance & Technical SEO

    Core Web Vitals audits, Lighthouse/GTMetrix improvements, lazy-loading, code-splitting, schema, and GSC hygiene.

  • Landing Pages & Funnels

    High-velocity marketing pages, A/B tests, tracking integrations, and CRO best practices to turn traffic into revenue.

  • Maintenance & Growth

    Ongoing support, security updates, and roadmap sprints that keep shipping value.

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Contact

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Based Online — Mostly Earth 🌍

From browser tabs to global collabs.

carlo@innovativecoder.com